Miami’s Brickell district is evolving rapidly from a financial core into a destination for around-the-clock cosmopolitan living. Amid this transformation stands The Standard Residences Brickell—a striking new pre-construction tower that promises to redefine urban luxury in the city. Poised to deliver 407 fully finished residences across 45 stories, it brings together world-class design, upscale amenities, and seamless access to Miami’s most dynamic neighborhoods.
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In this expansive blog, we explore every aspect of the project in detail:
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The vision and developers behind the tower
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Architectural design and interior craftsmanship
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Residence types and layouts
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Unmatched lifestyle amenities
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Neighborhood and connectivity
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Market positioning and pricing
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Investment appeal and rental flexibility
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Construction progress and timeline
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The broader context: Brickell’s transformation
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Buyer considerations and tips
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Long‑term outlook and neighborhood synergy
Let’s dive into why The Standard Residences Brickell is drawing so much attention—and why it’s set to become a standout in Miami’s property landscape.
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Discover iconic design and urban living at The Standard Residences Brickell Miami, a premier pre-construction condo development in the heart of Brickell.
1. The Vision: Developers, Designer & Branding
The Standard Residences Brickell is being developed by Newgard Development Group and Two Roads Development, both highly experienced teams with deep roots in South Florida luxury residential development. The architectural vision comes courtesy of Arquitectonica, whose signature modern forms and luminous glass façades have reshaped Miami’s skyline for decades. Interior design is led by Goodrich, collaborating closely with The Standard’s in-house design studio, to deliver spaces imbued with hospitality-grade finishes and thoughtful details.
This is not just another tower—it’s branded to blend the luxury lifestyle ethos of The Standard Hotels with tailor-made residences curated for Brickell’s urban rhythm.
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2. Architecture & Interior Finishes
Rising boldly along the Miami River, the 45-story tower is a testament to modern high-rise craftsmanship. Arquitectonica’s design features soft organic curves that visually integrate with the city’s skyline, while expansive glass surfaces maximize light and sweeping views of Biscayne Bay and Downtown Brickell.
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Inside each home, craftsmanship shines through:
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Imported porcelain flooring throughout, offering a sleek and durable base
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Italian-designed Italkraft cabinetry in kitchens and bathrooms, paired with high-end appliances such as Miele and integrated refrigerator systems
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Keyless entry systems for seamless access and modern security
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Generous 9-foot ceilings, sliding floor‑to‑ceiling glass doors, and walk-in closets in select units
Residences range from efficient studio layouts to upscale two-bedroom-plus-den units—and top-tier penthouses offering exceptional indoor-outdoor flow.
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3. Residence Types & Floor Plans
A carefully curated selection of 407 residences ensures variety and exclusivity:
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Studios (~491–728 sq ft) for smart, streamlined city dwellers
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One-bedroom units (~679–1,553 sq ft), offering spacious great rooms, terraces, and light-filled interiors
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Two-bedroom residences (~867–1,314 sq ft), featuring split layouts and panoramic views
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Two-bedroom + den units (~1,386 sq ft), with versatile extra space for a home office or guest suite
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Penthouses on upper levels offer elevated ceilings up to 10 ft and bespoke finishes
This spectrum is designed to appeal both to primary residents and investors seeking rentable configurations with luxury appeal.
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4. Amenities: A Hotel‑Level Lifestyle at Home
Living at The Standard means stepping into a lifestyle-centric environment:
Sky-High Leisure (45th Floor)
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Rooftop pool overlooking Biscayne Bay, with cabanas, sun‑care kiosk, and beverage service
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Panoramic rooftop lounge and outdoor dining areas
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Wellness & Recreation (10th Floor)
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A spa featuring steam rooms, hammam, cold and hot plunge pools, and experience showers
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State-of-the-art fitness center plus yoga, Pilates, and dance studios
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Indoor bowling alley, screening room, club lounge, and pet spa
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Social & Co‑Working Lounge
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Fine-designed co-working spaces with Zoom-capable rooms and meeting zones
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A signature restaurant and café on the 9th floor plus ground-level riverfront dining
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24/7 concierge, valet parking, EV charging, pet care services, housekeeping, courier, IT and event support
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Standard Perks
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Residents enjoy up to 25% discount at Standard Hotels worldwide, plus 10% off on dining and spa services at these properties
Overall, the amenities total over 40,000 square feet, delivering a full-scale resort experience anchored in urban sophistication.
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5. Location & Connectivity
Situated at 690 SW 1st Avenue in Brickell, the tower is nestled along the Miami River within one of Miami’s most ambitious urban precincts. Brickell is often compared to “Wall Street of the South”—it is a fiber‑optic connected financial core with dense walkability, high-rise luxury living, and a vibrant street life.
Residents benefit from:
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A Walk Score of 96, making daily errands, fitness, dining, and shopping easily accessible without a car
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Metromover, Metrorail and Brightline rail access just steps away, offering seamless transit across Miami and beyond
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Proximity to Brickell City Centre, Wynwood, Design District, Miami Beach, and MIA, all reachable within 10–15 minutes by car
This dynamic location positions The Standard as ideal for those who value walkable luxury and unrivaled connectivity.
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6. Pricing & Payment Structure
Pricing reflects Brickell’s rising stature:
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Studios starting around $600,000 (~$1,300/ft²)
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One-bedroom units from approximately $682,000
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Two-bedroom residences from roughly $984,000
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Two-bedroom + den units from about $1.15 million
The developer offers a structured payment plan:
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~10% to reserve
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Another 10% at contract signing
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5% within 90 days
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10% at top-off stage
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Remaining 65% at closing, scheduled for around 2027
This flexibility makes it accessible for buyers and investors aligned with a citywide growth trajectory.
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Discover iconic design and urban living at The Standard Residences Brickell Miami, a premier pre-construction condo development in the heart of Brickell.
7. Rental Flexibility & Investment Appeal
One key feature: 30-day minimum rental allowance, up to 12 times per year, giving owners flexibility to maximize returns by short-term leasing while maintaining primary residence privileges.
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Ideal for investors targeting corporate rentals, relocations, vacation stays
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Fits owner-users who want occasional rental income without losing residence rights
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Located in a rental-friendly zone with high demand due to nearby business hubs and hospitality centers
Combined with the Standard’s brand appeal and amenity richness, it stands out as a high-return, long-term asset.
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8. Construction Status & Timeline
As of early 2025, The Standard Residences Brickell along with neighboring LOFTY Brickell are rising above the Miami River. Both towers share a podium and amenities core. The Standard has already reached around the 10th floor, with visible progress captured in March 2025—which points to a projected completion in 2027.
The co-developer, GT McDonald Enterprises, leads construction, while engineering firms handle core, civil, structural, and MEP systems—a sign of robust project execution from ground up.
9. Brickell: A Booming Ecosystem Fuels Value
Brickell is no longer just a financial district—it’s become Miami’s main lifestyle magnet:
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Tens of thousands of high-income professionals moved here from New York and California, spurred by a favorable tax environment and cosmopolitan lifestyle
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Developed mixed‑use centers like Brickell City Centre brought world-class retail, fine dining, theaters, and walkable streetscape
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“Wall Street South” events and corporate relocations (e.g., Citadel, Google, Microsoft) have elevated the profile of the neighborhood
As demand continues, new branded developments—including Mercedes-Benz Places, Cipriani Residences, 888 Brickell, and ORA by Casa Tua—are setting benchmarks in architectural elegance and pricing in the $800K to $4M+ range.
In this context, The Standard Residences Brickell is thoughtfully positioned: offering luxury and a branded living experience at relatively accessible price points.
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10. Buyer Considerations & Strategy
Who should consider buying?
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International and domestic investors seeking high‑amenity, rentable properties in a rising urban market
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Professionals or families relocating who value connectivity, walkable lifestyle, and branded service perks
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Lifestyle buyers seeking a combined-work-play environment aligned with modern hospitality‑infused living
Key strengths:
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Full delivery of units — no unfinished shells to handle
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High walkability and transit access in a walk-and-work neighborhood
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Hotel-grade amenities and service ethos from The Standard brand
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Flexible rental model which appeals to owners and investors alike
Considerations:
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Completion in 2027 means medium‑term commitment
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Buyers should verify parking inclusion—valet available, but some units may not have dedicated space
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For optimal rental ROI, owners may need furnished setups and high-tier listings with short‑term platforms
11. The Bigger Picture & Long‑Term Value
Miami’s Brickell has evolved into far more than financial offices. It’s now a thriving micro-city, complete with coworking venues, branded retail, wellness hubs, and multi-generational living. With sustained corporate migration from high‑tax states, rising international interest, and lifestyle-driven demand, property values continue to appreciate even as inventory expands.
The Standard Residences Brickell represents the intersection of these dynamics:
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It leverages architectural prestige and brand identity
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Offers scalable rental income and usage flexibility
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Is embedded within a broader ecosystem of young urban professionals, global tenants, and growing businesses
For buyers positioning themselves ahead of 2027 completion, careful planning around furnishing, financing, and branding can enhance both lifestyle enjoyment and long-term asset appreciation.
12. Conclusion: A New Standard in Miami Urban Luxury
The Standard Residences Brickell is more than a building—it’s a lifestyle statement. It marries hospitality-rooted interiors, world-class amenities, and flexible living within one of America’s fastest-evolving urban cores.
As Brickell continues its transformation into a fully integrated live-work-play district, this tower stands as a flagship example of design-driven development, service-tier sophistication, and strategic investment timing.
From modern studio dwellers to penthouse seekers, from remote professionals to rental investors—the right residence here delivers not just four walls, but belonging to a rising Miami narrative.