South Florida’s Top Brokers: 7 Proven From Humble Beginnings to $100M Deals: Insights from Miami’s Top Brokers:

The Journey to $100M Deals: Insights from Miami's Top Brokers

Meet the top brokers in South Florida who have made it to the million-dollar club. In a recent panel discussion at The Real Deal’s Miami Real Estate Forum 2025, Danny Hertzberg, Margit Brandt, and Dawn McKenna shared their humble beginnings and how they became agents with 0-million-plus listings.

South Florida's Top Brokers helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.

Success was never a guarantee, and it didn’t happen overnight, but Miami’s market is ripe for brokers seeking momentum. 

That was the consensus among Danny Hertzberg, Margit Brandt and Dawn McKenna, some of Florida’s top brokers in conversation at The Real Deal’s Miami Real Estate Forum 2025 on Thursday. Each of them had already put years into their real estate careers by the time the pandemic triggered a boom in their respective markets: Miami, Palm Beach and Naples. 

They were well-positioned to receive the flood of wealthy buyers, but in a panel discussion exploring how they became agents with $100-million-plus listings, they described more humble beginnings.

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Brandt, a Palm Beach agent with Premier Estate Properties who has closed more than $1 billion in deals since 2022, discussed cutting her teeth as a 21-year-old agent in New York too young to be taken seriously. Hertzberg, the son of Miami real estate doyenne Jill Hertzberg, told the story of pivoting from a legal career to real estate just in time for the global financial crisis to rock South Florida’s market in 2009. McKenna pivoted from her career as a Chicago-based interior designer and today runs Coldwell Banker Realty’s Dawn McKenna Group in Naples, Park City, Chicago, Lake Geneva, Wisconsin and New Buffalo and Harbor Country in Michigan. Her team has closed nearly $800 million in sales this year, a volume that took years to build. 

“From 2003 to 2017, I was just an agent with two assistants doing $150 million a year,” she said. “If you get nothing from me, get this: Just go for it.”

The three brokers are now well versed in working at the absolute upper echelons of the luxury real estate market. Brandt brought the buyer in the $150 million sale of Palm Beach’s Tarpon Island last year. Hertzberg had the listing on a La Gorce Island assemblage consumer goods mogul Anand Khubani bought for $100 million. McKenna helped broker a record $225 million sale in Naples in April, and has the listing for the Naples estate Gordon Pointe, which hit the market last year asking $295 million. 

“We’re off market making adjustments right now,” she said of Gordon Pointe. “I will tell you we’ve had 26 showings… It’s a cornucopia of people.”

South Florida’s typical buyer demographic has expanded from Northeasterners, Midwesterners and Californians to include more international buyers from a greater range of territories, the agents said. With Zohran Mamdani’s mayoral victory in New York, the trio agreed another wave of wealthy buyers would make moves to South Florida, citing concerns about safety and quality of life. 

McKenna noted that a New York client of hers who previously bought a $40 million condo with her was planning to tour homes with her in Naples after Thanksgiving. Brandt said sellers are already responding to the increasing demand.

“The sellers are acutely aware. I had a lot of sellers be like, ‘He won, we’re increasing the price 20 percent,’” she said. But the Mamdani victory hasn’t slammed the brakes on New York’s market like Florida’s brokers predicted, she said. “I’m talking to friends in New York who are still saying they’re seeing contracts signed.”

Hertzberg confirmed that within weeks of the June primary that anointed Mamdani as the Democratic candidate, a New York-based client of his who had a deposit down on a $10 million property canceled his contract and bought a home in Miami. 

“We all received a lot of calls yesterday,” he said. But, “most of them were people venting.”

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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDo5OTkxNDY=”,”databaseId”:999146,”title”:”Top brokers Margit Brandt, Danny Hertzberg and Dawn McKenna describe the journey to $100M deals”,”status”:”publish”,”slug”:”south-floridas-top-brokers-describe-journey-to-100m-deals”,”uri”:”/miami/2025/11/07/south-floridas-top-brokers-describe-journey-to-100m-deals/”,”link”:”https://therealdeal.com/miami/2025/11/07/south-floridas-top-brokers-describe-journey-to-100m-deals/”,”dateGmt”:”2025-11-07T14:45:00″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eSuccess was never a guarantee, and it didn’t happen overnight, but Miami’s market is ripe for brokers seeking momentum.u0026nbsp;u003c/pu003enu003cpu003eThat was the consensus among Danny Hertzberg, Margit Brandt and Dawn McKenna, some of Florida’s top brokers in conversation at u003cemu003eThe Real Deal’su003c/emu003e Miami Real Estate Forum 2025 on Thursday. Each of them had already put years into their real estate careers by the time the pandemic triggered a boom in their respective markets: Miami, Palm Beach and Naples.u0026nbsp;u003c/pu003enu003cpu003eThey were well-positioned to receive the flood of wealthy buyers, but in a panel discussion exploring how they became agents with $100-million-plus listings, they described more humble beginnings.u003c/pu003enu003csection id=”trd-gallery-block_e6d71d6fc29681a1abecf373abc67ce9″ class=”trd-gallery”u003eu003cdiv class=”trd-gallery-slides”u003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg, Premier Estate Properties’ Margit Brandt and The Real Deal’s Ellen Cranley ” class=”wp-image-999153″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-1-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg, Premier Estate Propertiesu0026#8217; Margit Brandt and The Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna” class=”wp-image-999154″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-2-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3.jpg” alt=”The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg” class=”wp-image-999155″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-3-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eThe Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4.jpg” alt=”Premier Estate Properties’ Margit Brandt” class=”wp-image-999156″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-4-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003ePremier Estate Propertiesu0026#8217; Margit Brandt (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg, Premier Estate Properties’ Margit Brandt and The Real Deal’s Ellen Cranley” class=”wp-image-999157″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-5-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg, Premier Estate Propertiesu0026#8217; Margit Brandt and The Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6.jpg” alt=”The Real Deal’s Ellen Cranley” class=”wp-image-999158″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-6-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eThe Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7.jpg” alt=”The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg” class=”wp-image-999159″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-7-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eThe Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna” class=”wp-image-999160″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-8-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9.jpg” alt=”Premier Estate Properties’ Margit Brandt” class=”wp-image-999161″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-9-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003ePremier Estate Propertiesu0026#8217; Margit Brandt (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg, Premier Estate Properties’ Margit Brandt and The Real Deal’s Ellen Cranley” class=”wp-image-999162″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-10-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg, Premier Estate Propertiesu0026#8217; Margit Brandt and The Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11.jpg” alt=”Screen displaying speaker information for TRD’s Miami Resi Unicorns panel” class=”wp-image-999163″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-11-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003e(Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna” class=”wp-image-999164″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-12-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13.jpg” alt=”The Real Deal’s Ellen Cranley” class=”wp-image-999165″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-13-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eThe Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14.jpg” alt=”Premier Estate Properties’ Margit Brandt” class=”wp-image-999166″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-14-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003ePremier Estate Propertiesu0026#8217; Margit Brandt (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003cfigure class=”wp-block-image size-full”u003eu003cimg loading=”lazy” decoding=”async” width=”1500″ height=”1000″ src=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15.jpg” alt=”Coldwell Banker Realty’s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realty’s Danny Hertzberg, Premier Estate Properties’ Margit Brandt and The Real Deal’s Ellen Cranley” class=”wp-image-999167″ srcset=”https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15.jpg 1500w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-50×33.jpg 50w” sizes=”auto, (max-width: 1500px) 100vw, 1500px” /u003eu003cfigcaption class=”wp-element-caption”u003eColdwell Banker Realtyu0026#8217;s Dawn McKenna, The Jills Zeder Group at Coldwell Banker Realtyu0026#8217;s Danny Hertzberg, Premier Estate Propertiesu0026#8217; Margit Brandt and The Real Dealu0026#8217;s Ellen Cranley (Photos by Alive Coverage)u003c/figcaptionu003eu003c/figureu003eu003c/divu003eu003c/sectionu003eu003cpu003eu003ca href=”/magazine/september-2025/what-margit-wants/”u003eBrandtu003c/au003e, a Palm Beach agent with Premier Estate Properties who has closed more than $1 billion in deals since 2022, discussed cutting her teeth as a 21-year-old agent in New York too young to be taken seriously. u003ca href=”/miami/2024/12/10/billionaire-hedge-funder-dan-loeb-sells-miami-beach-mansion/”u003eHertzbergu003c/au003e, the son of Miami real estate doyenne u003ca href=”/magazine/october-2025/ranking-the-top-resi-players-in-miami/”u003eJill Hertzbergu003c/au003e, told the story of pivoting from a legal career to real estate just in time for the global financial crisis to rock South Florida’s market in 2009. u003ca href=”/chicago/2025/09/16/hinsdale-mansion-sells-for-5-9m-in-priciest-sale-this-year/”u003eMcKennau003c/au003e pivoted from her career as a Chicago-based interior designer and today runs Coldwell Banker Realty’s Dawn McKenna Group in Naples, Park City, Chicago, Lake Geneva, Wisconsin and New Buffalo and Harbor Country in Michigan. Her team has closed nearly $800 million in sales this year, a volume that took years to build.u0026nbsp;u003c/pu003enu003cpu003e“From 2003 to 2017, I was just an agent with two assistants doing $150 million a year,” she said. “If you get nothing from me, get this: Just go for it.”u003c/pu003enu003cpu003eThe three brokers are now well versed in working at the absolute upper echelons of the luxury real estate market. Brandt brought the buyer in the u003ca href=”/miami/2024/05/17/palm-beachs-most-expensive-home-sells-at-discount-for-152m/”u003e$150 million sale of Palm Beach’s Tarpon Islandu003c/au003e last year. Hertzberg had the listing on a La Gorce Island assemblage consumer goods mogul Anand Khubani bought for u003ca href=”/miami/2024/09/23/anand-khubani-pays-100m-for-waterfront-miami-beach-resi-land/”u003e$100 millionu003c/au003e. McKenna helped broker u003ca href=”/miami/2025/04/28/naples-estate-sells-for-225m-in-second-highest-us-home-sale/”u003ea record $225 millionu003c/au003e sale in Naples in April, and has the listing for the Naples estate Gordon Pointe, which hit the market last year asking u003ca href=”/miami/2024/02/07/naples-estate-listed-for-record-295m/”u003e$295 millionu003c/au003e.u0026nbsp;u003c/pu003enu003cpu003e“We’re off market making adjustments right now,” she said of Gordon Pointe. “I will tell you we’ve had 26 showings… It’s a cornucopia of people.”u003c/pu003enu003cpu003eSouth Florida’s typical buyer demographic has expanded from Northeasterners, Midwesterners and Californians to include more international buyers from a greater range of territories, the agents said. With Zohran Mamdani’s mayoral victory in New York, the trio agreed another wave of wealthy buyers would make moves to South Florida, citing concerns about safety and quality of life.u0026nbsp;u003c/pu003enu003cpu003eMcKenna noted that a New York client of hers who previously bought a $40 million condo with her was planning to tour homes with her in Naples after Thanksgiving. Brandt said sellers are already responding to the increasing demand.u003c/pu003enu003cpu003e“The sellers are acutely aware. I had a lot of sellers be like, ‘He won, we’re increasing the price 20 percent,’” she said. But the Mamdani victory hasn’t slammed the brakes on New York’s market like Florida’s brokers predicted, she said. “I’m talking to friends in New York who are still saying theyu0026#8217;re seeing contracts signed.”u003c/pu003enu003cpu003eHertzberg confirmed that within weeks of the June primary that anointed Mamdani as the Democratic candidate, a New York-based client of his who had a deposit down on a $10 million property canceled his contract and bought a home in Miami.u0026nbsp;u003c/pu003enu003cpu003e“We all received a lot of calls yesterday,” he said. But, “most of them were people venting.”u003c/pu003enu003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”Mamdani victory could spur another ultra-luxury wave in Miami, Palm Beach and Naples, agents say”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-07T14:52:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003culu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eTop brokers Margit Brandt, Danny Hertzberg, and Dawn McKenna discussed their journeys to achieving $100M deals in the luxury real estate market at u003c/spanu003eu003ciu003eu003cspan style=”font-weight: 400;”u003eThe Real Dealu003c/spanu003eu003c/iu003eu003cspan style=”font-weight: 400;”u003e’s Miami Real Estate Forum 2025.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eThey shared their humble beginnings and how they were well-positioned for the pandemic-triggered boom in their respective markets: Miami, Palm Beach, and Naples.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eThe brokers also discussed the expanding demographic of South Florida buyers and the potential for another wave of wealthy buyers due to Zohran Mamdani’s mayoral victory in New York.u003c/spanu003eu003c/liu003ernu003c/ulu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/e6bbKB3MdFxCOSVTG7yX/e6bbKB3MdFxCOSVTG7yX.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-1400×933.jpg 1400w, /wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-300×200.jpg 300w, /wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-700×467.jpg 700w, /wp-content/uploads/2025/11/South-Floridas-Top-Brokers-Describe-Journey-to-100M-Deals-15-200×133.jpg 200w, 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